Super Bowl Commercial Costs

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There’s no question that most of the people in the world who are watching the Super Bowl have a rooting interest in the game itself. However, there are many people out there who only watch the Super Bowl because they want to see the commercials. This is one of the few broadcasts that people would rather watch the commercials than fast forward through them if they could.

That’s why it costs more to run a commercial for the Super Bowl than it does for any other event. I’m going to take a look at some of these costs from a few different resources and explain how much they have gone up over time. How much is a company willing to pay for a mere 30-second slot you ask?

The cost of a 30-second ad has increased by 75 percent over the last decade alone.

Can you remember three Super Bowl ads from last year? Well, I know I can’t, but the fact of the matter is that many major companies are willing to shell out big money for one of these coveted slots, even though it’s hard to imagine that it can be worth it in the long run.

Why on earth would anyone pay this much for a single commercial? Well, it’s because the Super Bowl is the most-watched television program every year

From what I’ve read, it appears FOX is asking for upwards of $5.4 million per 30-second ad in Super Bowl LIV between the San Francisco 49ers and Kansas City Chiefs.  I’ll update that once it becomes official.

So when you’re watching an endless barrage of cute animals, heart-felt military reunions, and guys getting injured in every which way possible, you’ll know that somebody paid a fortune to put that on your television.

Commercial Costs By Year

Year Cost
2020 $5,400,000
2019 $5,300,000
2018 $5,100,000
2017 $5,000,000
2016 $5,000,000
2015 $4,500,000
2014 $4,000,000
2013 $3,800,000
2012 $3,500,000
2011 $3,000,000
2010 $2,800,000
2009 $3,000,000
2008 $2,700,000
2007 $2,600,000
2006 $2,500,000
2005 $2,400,000
2004 $2,250,000
2003 $2,100,000
2002 $1,900,000
2001 $2,050,000
2000 $2,100,000
1999 $1,600,000
1998 $1,300,000
1997 $1,200,000
1996 $1,100,000
1995 $1,000,000
1994 $900,000
1993 $850,000
1992 $800,000
1991 $800,000
1990 $700,000
1989 $675,000
1988 $600,000
1987 $575,000
1986 $550,000
1985 $500,000
1984 $450,000
1983 $400,000
1982 $345,000
1981 $324,000
1980 $275,000
1979 $222,000
1978 $185,000
1977 $162,000
1976 $125,000
1975 $110,000
1974 $107,000
1973 $103,500
1972 $86,000
1971 $72,000
1970 $78,200
1969 $67,500
1968 $54,000
1967 $40,000

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